Who We Are
Wheel building is a sector of the mountain bike industry that really needs to be done right. Too many times I saw "wheel builders" not checking spoke tension, not checking dish, not checking vertical compliance. Wheels are the single most important part of your bike and when they fail the result can be catastrophic. The demand for wheels is rising and our mission is to bring the absolute highest quality wheel builds coupled with the highest end parts to you at a low price. Shops are currently weeks out on service and our goal is to create an environment where anyone who purchases one of our wheels can stop by anytime to get a wheel trued or spoke fixed right on the spot without having to wait and this is what we are providing to all of our customers.
If you don't live near our location we will ship out replacement parts free of charge or send your wheel to us and we will fix it up and send it back free of charge! I was shown love and introduced to a family-like environment when I first started riding and we want to pay if forward by creating a company that is more like a family than a business. Every single wheel and every part on that wheel is combed over and given precise tunes to match your riding style, weight, and bike. We look forward to working with you!
To be the worlds most customer-obsessed company through establishing trust and over-delivering